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Open Access Article Economics

Factors Effecting The Elasticity of Micro Credit Demand In Southern Punjab, Pakistan

Shazma Razzaq, Nadeem Maqbool, Waseem Ul Hameed

10-16

Abstract Views : 1022

Download :792

10.36923/ijsser.v1i2.35

Abstract: The purpose of this study is to explore the factors affecting the demand for microcredit among various borrowers, with a focus on identifying the barriers that influence microcredit utilization. This conceptual study employs a qualitative research technique, using data collected from previous research studies and companies’ websites. The findings reveal that numerous factors influence the demand for microcredit, including interest rates, the... [...] Read more

Open Access Article Business Management and Administration

How Good Is Entrepreneurs' Optimism For Creative Performance? Role Of Entrepreneurs' Experience And Environmental Dynamics

Ahmad Adeel , Samreen Batool

11-23

Abstract Views : 4067

Download :442

10.36923/ijsser.v7i2.281

Abstract: This study investigates the relationship between entrepreneurs’ dispositional optimism and the creative performance of their new ventures. While optimism is generally regarded as a positive entrepreneurial trait, this research explores whether excessive optimism may, under certain conditions, undermine creative outcomes. Drawing on social cognitive theory, the study surveyed 1,000 new ventures across Pakistan using a stratified random... [...] Read more

Open Access Article Social Sciences

Under Pressure to Perform: How Social Cues in Academia Shape Perfectionism Among Early-Career Scholars

Muhammad Naveed

24-36

Abstract Views : 3959

Download :841

10.36923/ijsser.v7i2.314

Abstract: Perfectionism is increasingly recognized as a socially driven psychological experience shaped by workplace environments. Drawing on and extending the dual-cycle model of perfectionism developed by Goodwin, Lupu, and Creed, this qualitative study investigates how social cues within academia influence the development of maladaptive and adaptive perfectionism among early-career scholars. Based on in-depth interviews with 42 participants,... [...] Read more

Open Access Article Business Management and Administration

The Moderating Role Of Subjective Norms Between Online Shopping Behaviour And Its Determinants

Anam Bhatti, Hamza Akram

1-10

Abstract Views : 3482

Download :2576

10.36923/ijsser.v2i2.52

Abstract: The primary aim of this study is to examine the influence of financial risk, privacy risk, and convenience risk on online shopping behavior in Pakistan, with subjective norms acting as a moderating factor. The study seeks to understand how these risks impact consumer behaviour and how social influences might alter these effects. A quantitative approach was employed, utilizing a questionnaire survey method to collect data from university... [...] Read more

Open Access Article Economics

Determinants of Takaful Demand: The Role of Macroeconomic and Human Development Indicators in Muslim Countries

Zainab Arshad, Sajid Mohy Ul Din

50-58

Abstract Views : 1972

Download :330

10.36923/ijsser.v7i2.278

Abstract: This study investigates the macroeconomic and socio-economic determinants influencing the demand for Takaful (Islamic insurance) across selected Muslim countries between 2004 and 2016. Despite the growing global interest in Islamic finance, Takaful remains underdeveloped compared to other sectors such as Islamic banking and Sukuk. This research aims to identify the key factors affecting Takaful uptake by examining the effects of real interest... [...] Read more

Open Access Article Social Sciences

Examining the Links Leading to Behavioral Support for Change: An Expectancy Theory Perspective

Farhan Mehboob, Noraini Othman

1-09

Abstract Views : 3276

Download :1816

10.36923/ijsser.v2i4.78

Abstract: The purpose of this study was to examine the antecedents and mechanisms that lead to behavioral support for change among academic staff, focusing on both personal and contextual factors. Data were collected from 292 academic staff members of six public sector universities in Pakistan using a cross-sectional survey. A self-reported questionnaire was administered to gather responses, and the data were analyzed using SPSS 25 and AMOS. The... [...] Read more

Open Access Article Social Sciences

Understanding AI Adoption In Education: The Role of Readiness, Confidence, And Social Influence Among Pakistani Students

Asad Ur Rehman , Muhammad Ali  Raza, Nasir Abbas

64-78

Abstract Views : 1281

Download :727

10.36923/ijsser.v7i1.300

Abstract: The purpose of this study is to explore the key factors influencing Artificial Intelligence (AI) adoption in education among Pakistani university students. Specifically, it examines how AI Readiness (AIRD), AI Confidence (AICF), and Social Influence (SI) affect students’ Perceived Ease of Use (PEOU) and Perceived Usefulness (PU), and how these perceptions shape their Attitudes toward AI (ATT). The study also investigates the mediating roles... [...] Read more

Open Access Article Social Sciences

Problem-Based Learning Approach for Elementary Schools: A case study of five Years Compulsory Education system

Akbar Ali Hussain, Shamim Akhter, Abrar Hussain Qureshi, Komal Khan

11-17

Abstract Views : 916

Download :629

10.36923/ijsser.v3i2.69

Abstract: This study aimed to develop an effective learning model that fosters a conducive learning environment for elementary school students, with a specific focus on enhancing literacy skills through Problem-Based Learning (PBL). The research employed a mixed-methods approach, combining qualitative and quantitative analyses with research and development techniques. The study was conducted in two phases: an exploratory phase and an experimental... [...] Read more

Open Access Article Social Sciences

Does work stress & workplace incivility influence Employee Turnover Intentions? Mediating Role of Work-family Conflict

Shahid Mehmood, Azelin Aziz, Nurul Sharniza Husin

01-15

Abstract Views : 3166

Download :1546

10.36923/ijsser.v5i2.177

Abstract: The purpose of this study was to assess the impact of work stress and workplace incivility on turnover intention and work-family conflict. As well as the role of work-family conflict in mediating the relationship between work stress, workplace incivility, and turnover intention. The data was collected by distributing 573 questionnaires to nurses working in the healthcare sector in Punjab, Pakistan. The SPSS (23) statistical package was used... [...] Read more

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Under Pressure to Perform: How Social Cues in Academia Shape Perfectionism Among Early-Career Scholars

The Moderating Role Of Subjective Norms Between Online Shopping Behaviour And Its Determinants

Determinants of Takaful Demand: The Role of Macroeconomic and Human Development Indicators in Muslim Countries

Examining the Links Leading to Behavioral Support for Change: An Expectancy Theory Perspective

Understanding AI Adoption In Education: The Role of Readiness, Confidence, And Social Influence Among Pakistani Students

Problem-Based Learning Approach for Elementary Schools: A case study of five Years Compulsory Education system

Does work stress & workplace incivility influence Employee Turnover Intentions? Mediating Role of Work-family Conflict

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