Abstract:
The purpose of this study is to investigate the factors influencing Service Quality (SQ) in hotels located in Albaha, Saudi Arabia, and to assess the extent of their impact. The study employs a quantitative research approach, collecting data from 500 customers using the SERVQUAL questionnaire, with 327 responses deemed suitable for analysis. Convenience sampling was utilized, and the data were analyzed using Smart PLS software, focusing on...
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