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Open Access Article Business Management and Administration

Evaluating The Success of New FMCG Products In Traditional Markets: Based on The Quality of Buyer-Seller Relationships

Roderikus Agus Trihatmoko
20-29
Abstract Views : 2712
Download :665
10.36923/ijsser.v8i1.342

Abstract: The quality of relationship marketing theory is still vaguely relevant to business-to-business transactions for a new product. This study aims to investigate the quality of relationships associated with new product buying and selling transactions, in terms of their importance for assessing the success of products in the traditional market among wholesalers. Qualitative research methods are applied using phenomenology and pragmatic approaches.... [...] Read more

Open Access Article Business Management and Administration

Physical Asset Management Practices And Quality Service Delivery In Local Governments In Mid North Sub-Region Of Uganda

Peter Adoko Obicci
1-07
Abstract Views : 736
Download :555
10.36923/ijsser.v1i3.39

Abstract: The purpose of this study was to establish how physical asset management practices affect quality service delivery in local governments in the mid-north sub-region of Uganda. This study aimed to fill the gap in understanding the weight of excellent physical assets on service delivery. The research specifically focused on four key aspects of physical asset management: lifecycle planning, risk management, information management, and performance... [...] Read more

Open Access Article Economics

Construction of an Industry Cycle Indicator for Profitability Prediction Analysis of Aggregate Firms in Bangladesh

Maria Afreen
10-17
Abstract Views : 1025
Download :445
10.36923/ijsser.v2i4.76

Abstract: The purpose of this study was to construct a unique industry cycle indicator (ICI) for Bangladeshi aggregate firms within the industrial sector, aiming to provide early signals of industrial vulnerability, identify turning points, and evaluate predictive performance. The methodology involved constructing the ICI following the approach of the Conference Board (2000) and testing its robustness with a macro-stress test using lagged independent... [...] Read more

Open Access Article Economics

Impact of Foreign Direct Investment on Domestic Innovations In Developing Economies: Moderating Role of Country-Level Governance

Hannarong Shamsub
1-10
Abstract Views : 2913
Download :562
10.36923/ijsser.v5i1.179

Abstract: The study aims to explore whether country-level governance moderates the relationship between foreign direct investment (FDI) and innovation in developing economies, extending beyond the typical examination of FDI's direct impact on innovation. Utilizing panel data from the World Bank Development Indicators and Worldwide Governance Indicators databases, covering 55 developing countries over a 25-year period from 1995 to 2019, the study... [...] Read more

Open Access Article Business Management and Administration

Strategic Human Resource Management and Brain Drain in Nigeria: An Empirical Study of Retention Practices and Workforce Mobility (2020–2024)

Onimajesin Salihu Isiaka
37-49
Abstract Views : 3029
Download :1064
10.36923/ijsser.v7i2.313

Abstract: This study investigates the relationship between strategic human resource management (SHRM) practices and the ongoing brain drain of skilled professionals in Nigeria. Drawing on Human Capital Theory and Strategic HRM frameworks, the research employs a mixed-methods design that integrates quantitative labor market data from 2020 to 2024 with qualitative insights from 80 participants, including HR professionals and expatriates. The findings... [...] Read more

Open Access Article Business Management and Administration

The Vital Role of Pink Marketing in the Creation of Women Loyalty

Aram Hanna Massoudi
29-38
Abstract Views : 3917
Download :3852
10.36923/ijsser.v2i3.74

Abstract: This study aims to investigate the impact of the pink marketing mix on creating women's loyalty, specifically focusing on Maybelline New York beauty products in the Kurdistan Region. The fundamental question addressed is: Does the pink marketing mix of Maybelline New York beauty products significantly affect women's loyalty in the Kurdistan Region? An analytical-descriptive approach was applied, and data were collected through a questionnaire... [...] Read more

Open Access Article Economics

Empirical Analysis of the Effect of Foreign Direct Investment on Health Status in Sub-Saharan Africa: What Role for Governance?

kossi Ayenagbo
1-08
Abstract Views : 1111
Download :696
10.36923/ijsser.v4i3.167

Abstract: This study aims to empirically investigate how governance affects the impact of foreign direct investment (FDI) on health outcomes in Sub-Saharan Africa, focusing on infant and child mortality rates. The study employs an econometric approach, using a dynamic panel model for 44 Sub-Saharan African countries over the period 2002 to 2019. The Generalized Method of Moments (GMM) is applied to address potential endogeneity issues and to produce... [...] Read more

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Published Volumes

2019 - 2026

2026
Vol. 8 No. 2 (2026)
Vol. 8 No. 1 (2026)
2025
Vol. 7 No. 2 (2025)
Vol. 7 No. 1 (2025)
2024
Vol. 6 No. 2 (2024)
Vol. 6 No. 1 (2024)
2023
Vol. 5 No. 2 (2023)
Vol. 5 No. 1 (2023)
2022
Vol. 4 No. 4 (2022)
Vol. 4 No. 3 (2022)
Vol. 4 No. 2 (2022)
Vol. 4 No. 1 (2022)
2021
Vol. 3 No. 4 (2021)
Vol. 3 No. 3 (2021)
Vol. 3 No. 2 (2021)
Vol. 3 No. 1 (2021)
2020
Vol. 2 No. 4 (2020)
Vol. 2 No. 3 (2020)
Vol. 2 No. 2 (2020)
Vol. 2 No. 1 (2020)
2019
Vol. 1 No. 3 (2019)
Vol. 1 No. 2 (2019)
Vol. 1 No. 1 (2019)
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  • Evaluating The Success of New FMCG Products In Traditional Markets: Based on The Quality of Buyer-Seller Relationships
    2553
    January 1, 2026
    Roderikus Agus Trihatmoko
  • Foreign Reserve Accumulation Amidst Joint Shocks: Evidence from Exchange Rate Uncertainty and Oil Supply Shock in MENA Region
    2456
    January 13, 2026
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  • Market Efficiency and Volatility Dynamics in the Nigerian Stock Exchange: Evidence from the Pre- and Post-COVID-19 Lockdown Period
    2189
    March 1, 2026
    Kamaldeen Nageri, Fatimoh T...

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https://ijsser.com/index.php/ijsser
 
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Innovation Journal of Social Sciences and Economic Review
ICR Publications Ltd. Uk
Unit 32 18-Newcastle Enterprise Centre, Lynnwood Terrace, Newcastle Upon Tyne, England, NE4 6UL, United Kingdom
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